ethical clothing

A New Guide to Shopping

Shane Mason

There seems to be a mindset that when you go to a shop and buy something that the item spontaneously manifested itself from thin air and it’s life begins when you get it home. This couldn't be further from the truth. Just like anything in life; be it a new born baby or a tshirt; a lot happened before you got it and it was new to you. I think we all know where babies come from so in terms of the t-shirt, cotton plants had to be grown and harvested, made into fabric, designed, dyed, cut, stitched and printed. This doesn't happen on it’s own. People make this happen and are involved at every step so that a garment is produced that you can enjoy wearing because it resonates with you.

We believe we have a duty to be responsible for each stage in the manufacturing process and therefore there are three things that people should think about before buying a piece of clothing:

1. Think before you wear…

Did you know that the manufacturing process used to make our clothing is powered by green renewable energy? The carbon footprint of our clothing has been reduced by 90% and this is certified by the PAS2050 standard.

2. You should care who makes your clothes…

Did you know that the factory where our clothing is made undergoes annual audits to comply with the Fair Wear Foundation Code of Labour Practices in accordance with the International Labour Organisation’s conventions.

3. Wear clothing that helps your world…

Did you know that because we use organic cotton in our clothing this means that no nasty chemicals have been used while it grows? This stops harmful pesticides from damaging the ecosystem.

You’re going to wear something. Why not make a difference.