You Don't Need the Calendar's Permission - Spring

Shane Mason

What new years resolution? All of a sudden we are in March. Festivities well and truly behind us, Spring is almost here (Monday 20th March). We are no longer living in what seems to be constant darkness, it's light when you leave work and the days are getting longer.. by the day. Luckily here at Hidden Stag we don't believe that you need a 'New Year' or a Monday to have a resolution. The best time to start something new is the moment you think of it. You don't need permission from a calendar. 

Temperatures slowly rising and more hours in the day mean it's the perfect time to do more and get outside. Maybe it's finding a new coffee shop in the city, trekking up Arthur's Seat or climbing your first Munro. having new gear is always an incentive so here's a list of some of our big brand favourites.

1. Danner - Mountain 600 Low

danner mountain boot
topo designs y-pack

3. Stanley - Classic Vacuum Insultated Bottle

stanley flask
Leatherman Sidekick Multitool
patagonia sleeping bag

Good Design - Dieter Rams

Shane Mason

So on our home page we say we are all about good design but what does that mean?

Since starting out with the Angled Coat Hook back in 2013 we now offer quite a broad range of products. Be it our life accessories range, clothing or the bespoke design service; we often worry that we give mixed signals about what it is we actually do here at Hidden Stag Design.

The thing about design is, it means you question the way things are and apply your own life experiences to give an object or idea an original spin. This way of thinking doesn't apply solely to one category and so at Hidden Stag Design we try and apply that originality of thought to any every day item that we feel can be functionally improved, manufactured smarter or just changed to make life easier. 

Although design sits firmly in the realms of creativity there are a set of defined rules that we personally choose to use to qualify each of our new designs. This validation means that we produce well rounded and considered designs. This set of rules was defined by a designer named Dieter Rams. Rams designed several products you are probably familiar with as he was installed as the Chief Design Officer of Braun in 1961. Dieter Rams is also famed for being one of the main influences of Apple Chief Design Officer Sir Jonathan Ive. 

Braun T3 Pocket Radio (1958). Remind you of anything?

Braun T3 Pocket Radio (1958). Remind you of anything?

At Hidden Stag Design we have no shortage of ideas and could offer several more products than we currently do however we are not in the business of designing things for the sake of it. We want our products to get as close to these ten principles as possible:

1. Good design is innovative 

2. Good design makes a product useful

3. Good design is aesthetic

4.Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long lasting

8. Good design is thorough down to the last detail

9. Good design is environmentally friendly

10. Good design  is as little design as possible


Find out more about Dieter Rams here

Our 5 Autumn Essentials

Shane Mason

One minute you're enjoying a show in the Edinburgh Fringe Festival, the next it's dark when you leave work and people are asking what you're dressing up as for Halloween. Where did the year go?

To help ease the transition into the final portion of this year we've put together a short list of our favourite items available from local Edinburgh businesses.


Item: Remix Blanket in Blue by ferm LIVING

AVAILABLE AT: Life Story Shop - 53 London Street, Edinburgh

2. Hoodie

Item: Unisex Logo Hoodie

AVAILABLE AT: Hidden Stag Design - online

3. Grilled Cheese

Item: Classic Grilled Cheese Sandwich

AVAILABLE AT: Meltmongers - 80 Bruntsfield Place, Edinburgh

grilled cheese

4. The Perfect mug

Item: Mugs & cups by broste copenhagen

available at: century general store, 1-7 montrose terrace, Edinburgh

5. hot chocolate

Item: drinking chocolate salted caramel



Shane Mason

The ever growing culture of coffee has encouraged so many inspiring independent coffee shops to open up on the busy streets of Edinburgh. Recently, in the West End, a wonderful bright space serving great coffee opened up in the form of Cairngorm Coffee's second venture. We had the opportunity to contribute a bespoke system for storing loose tea and coffee beans. However, back on Frederick Street, at the original Cairngorm Coffee Co. owner Robi wanted to create something unique to bring his brand to the forefront of the coffee shop. Here's a look at how we helped.

La Marzocco, Linea,  Coffee Machine

La Marzocco, Linea,  Coffee Machine

The plan was to bring the Cairngorm brand to the focal point of the shop using the existing La Marzocco Linea coffee machine. Having already completed a project for the guys at Cairngorm we were able to hit the ground running as we already had a good understanding of their ethos and style. We began with detailed discussions on materials and styling that could be used to ensure that the shape of the Linea machine was not lost. From this we were able to go away and begin the conceptual design, distilling the goals into initial visuals.

One of our initial design concepts

One of our initial design concepts

After the first round of concepts we boiled down the design criteria and any new ideas from the guys at Cairngorm into a more rounded and appropriate design. As always this is an iterative process that needs to be managed efficiently so that any upcoming deadlines can be met; in this case we aimed to deliver for the start of the Edinburgh Fringe Festival. 

Detailed CAD model ready for manufacture

Detailed CAD model ready for manufacture

The use of 3D modelling software helps us to communicate our design intentions, it's important to know we are all on the same page. After another round of images and concepts final decisions were made and we were able to look towards arranging manufacture. We used a combination of CNC milled wood and laser cut and folded then powder coated steel to house the coffee machine. We worked with our amazingly skilled and understanding manufacturers here in Scotland to produce the necessary parts.

Custom coffee machine parts

We brought together the finished parts and assembled them, mounting the housing onto the existing La Marzocco Linea coffee machine at Cairngorm Coffee, Frederick Street. 

Custom Linea coffee machine

If you would like to discuss a bespoke design project CONTACT us

Cairngorm Coffee Co. - 41A Frederick Street, Edinburgh

Cairngorm Coffee Co. - 41A Frederick Street, Edinburgh


Shane Mason


Check back here soon for the stories behind certain projects and products. We want to share our design process and ethos with you in more detail than ever.